The idea of this lure is to have it look like bait fish. When shad swim in schools, it is easy to spot them with the flashing they emit due to their flat shiny bodies. To implement this concept into a lure, Fish Arrow has inserted a thin foil strip inside the spine of the lure. This helps the lure emit that same "flash" inside the water just like bait fish! Worth a try, I placed an order already and I can't wait to try it out.
See it for yourself here:
Just saw these on TackleWharehouse, I have to get some. Awesome looking lures, let me know how they work for you.
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